Dank Mart is a Vancouver-based snack shop known for its limited-edition, rare and out-of-this-world treats.
![](https://cdn.myportfolio.com/ab4a2958-ecfd-490b-bbdf-55d2422b6a8c/9d1f51b6-ec0c-435f-9c1c-6aa2c13581f0_rw_1920.png?h=a97f1c046e789c1a950d78d63e31c769)
The "Dank Pack" was a project in collaboration with Dank Mart's creative team. The goal was to design gummy candy packaging that aligns with the brand's vibe and aesthetic. I was brought on board to create eccentric and fun illustrations that elevate the product.
INITIAL DIRECTION
![](https://cdn.myportfolio.com/ab4a2958-ecfd-490b-bbdf-55d2422b6a8c/8fb94837-eece-4a10-bb99-06b72af514b4_rw_1920.png?h=459a970014dafbc67e2d8eb14a70ede1)
The initial idea was to create some characters that would add some personality and quirkiness to the packaging. I illustrated four different cartoons that represented each of the candy you'd find in a "Dank Pack", rainbow strips, fuzzy peaches, watermelon gummies and sour keys. They evoke a friendly and approachable vibe that also mirrors their brand image.
FINAL DIRECTION
![](https://cdn.myportfolio.com/ab4a2958-ecfd-490b-bbdf-55d2422b6a8c/8e22e8e5-2dfe-4eff-9062-6bc489079628_rw_1200.jpeg?h=29ffdd826f4483aef5b69614b6394920)
![](https://cdn.myportfolio.com/ab4a2958-ecfd-490b-bbdf-55d2422b6a8c/f8da350d-c8d2-49f1-a33d-06c56de5817a_rw_1920.png?h=c89a0d0ad9b5d5a8c5ad99a14e621d7b)
The final design direction ended up being more subdued and clean. The illustrations are subtle and simple yet still impactful when paired with the big and bold typography. They add a nice touch to the overall look and feel of the packaging. The pattern is very versatile and can be utilized across many different design layouts and other marketing materials.